Pewter Fur
Orange Fur
Purple Fur


Rowdies contains two of West Paw's sturdiest technologies, reinforced HardyTex® fabric with mesh backing make up their bodies, and a Zogoflex® chew zone. Embroidered eyes cannot be plucked off by teeth. Rowdies contain a squeaker to prompt play.

Dog Owners Will Love:
  • Filled with eco friendly Intelliloft®
  • Machine washable and dryer safe
  • Part of our Love It Guarantee™
  • Made in the USA
What type of dog is Custer best for?
For medium to small dogs, this guy is the ideal shape and size for snuggling and chewing.
Please remember your dog’s safety is your responsibility. While Rowdies® are made super tough, they are not indestructible and have not been designed for aggressive and destructive chewers.
Width: 3.25 in/8 cm
Height: 11 in/28 cm



Rowdie Dogs Meet Your Match

Each one of these toys were designed to play in different ways. Finding the best ways to tug, shake, toss, roughhouse and play are just a play button away.


Designed, developed, and tested for toughness over countless hours of rough dog play, our proprietary HardyTex fabric is more than just a fuzzy face—it’s a tough, plush fabric reinforced with a mesh backing for extra durability that surpasses standard plush fabrics.

Zogoflex® Chew Zones

Go ahead and chew! Our unique and innovative Zogoflex “chew zones” provide a durable, designated area for dogs who love to gnaw and nibble.


All of our products are made by us in Bozeman, Montana, USA.

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Our exclusive eco-fiber, made completely from recycled plastic.

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As Dog’s Best Friend, West Paw guarantees that every product is constructed using safe, eco-friendly materials; will perform as designed; and is made in Bozeman, MT, USA. 

We want you to love this West Paw product. If you don’t, we’ll make it right.

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Customer Reviews

Not for a serious chewer

December 20, 2020

My puppy loved this but within 5 minutes I had to take it away from her. She managed to pull the hair off this toy and was eating it. It’s very cute though.

- Chandra -
Walla walla

Beloved Custer

October 06, 2019

Our 13 year old border collie loves Custer. The toy has survived multiple washings and the tough love of being played with daily--usually play involves a lot of tugging and chewing. This is a well-made toy that is worth every penny. We also have the pink flamingo that receives similar attention and love. Even the humans love these toys :).

- Desiree -

Stands up to our serious chewer

January 28, 2018

I bought two toys from WestPaw for our foxhound boxer mix who loves to destroy plush toys in five minutes or less. She fell so in love with Madison Moose, one of the berber toys, that she didn't even try to kill it. She did try to destroy Custer. Her eyes almost popped out of her skull when I handed Custer to her and she immediately starting ripping at his long hair. A few clumps of purple hairs did end up on the rug, but Custer survived. As I'm typing this, she's at it again, gleefully tugging on his hair for the third day in a row. He's still alive and squeaking. Pretty impressive!

- TJ -
New Hampshire


November 10, 2017

I loved the thought of a chew toy that my aggressive chewer Jack Russell terrier could enjoy and not destroy. Alas, this was not the toy. Within 10 minutes he had found the seam and was pulling the fur out. I love the brand and will keep on trying new products. This one will go to the bulldog grand pup.

- Holly -


November 16, 2017

Hi Holly,

Please check out our guarantee and we can get that Custer replaced with a more durable ZogoFlex toy!



- West Paw -


November 05, 2017

My shih tzu/terrier mix did manage to get through the fabric and pull out the stuffing. But, she still loves the toy and plays with it daily.

- balldt -