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The Scoop

West Paw's Durable Plush Dog Toys Win First Place

West Paw Receives Award for Innovative Product at SuperZoo, a Pet Industry Trade Show

Bozeman, Montana, August, 2017 - West Paw has been named as the 1st place winner in the dog category of the New Product Showcase Awards at the 2017 SuperZoo pet industry trade show that was held July 24-27 at the Mandalay Bay Convention Center in Las Vegas, Nevada.

West Paw received the New Product Showcase Award for its Rowdies®. Rowdies was voted for by pet industry retailers in attendance at SuperZoo as one of their favorite items from the New Product Showcase. Select exhibitors were rewarded for their innovative efforts through the 2017 awards.

West Paw’s Rowdies are built for romping and roughhousing. Made with their two sturdiest technologies, HardyTex and Zogoflex “chew zones”, Rowdies hold up to rough and tumble playtime and are non-toxic and eco-friendly.

West Paw is thrilled to have our new durable plush collection win 1st place in the dog category at SuperZoo. Rowdies has been a labor of love for our team here in Montana and they are honored to be recognized for their hard work.” - Spencer Williams, Owner and President, West Paw.

Produced and managed by the World Pet Association, SuperZoo is designed to enrich the pet industry by providing networking within the community of pet-related professionals and by giving them access to new trends, products and cutting-edge educational programs that provide innovative business and marketing concepts. A total of 1086 companies exhibited their newest trends and top-selling products to the record-setting attendance at the pet industry expo that is known as the National Show for Pet Retailers.

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About West Paw:

Since 1996, West Paw has been using business as a force for good by manufacturing safe, durable and eco-friendly pet products in Montana. West Paw is a founding member of the Pet Sustainability Coalition, a certified B Corp and Montana’s first Benefit Corporation. For more information, please visit