Minimum Advertised Price Policy
West Paw to Implement Minimum Advertising Price (MAP) Policy
Our Minimum Advertising Price Policy went into affect May 1st, 2017
West Paw is a leading US manufacturer of pet products. We design and sustainably manufacture our safe and fun pet products in Bozeman, Montana in the hopes of increasing the connection between pets and their owners. West Paw is committed to our retailers and to continuing to create safe and innovative dog and cat products. We strive to show our commitment through our excellent customer service and ethical business practices with every partner, large or small. We believe that you, our retailers, invest significant time and resources to do the same.
Since our beginning in 1996, we have handcrafted our pet beds and pet toys in Montana. Made one at a time, our beds and fabric toys are high-quality, crafted with care—and infused with pride from the person who made it. We also emphasize environmentally friendly pet toys and beds and sustainable manufacturing, and we helped to found the Pet Sustainability Coalition - an organization created to oversee and measure the pet industries impact on the environment. Our goal is not just superior products but sustainable, community-minded business solutions.
To protect the strength of our brand for the long term, as well as support your ability to remain economically successful, West Paw has unilaterally established an Advertising Policy, which includes Minimum Advertised Pricing (“MAP”).
The manner in which our products are advertised, promoted and sold is critical to maintaining and enhancing a premium brand image and to positioning these products appropriately. We need you, our valued retailers, to help us accomplish our brand goals. We are committed to enforcing the Policy and partnering only with retailers that share our strategy of promoting the West Paw brand in a manner that is consistent with our new Advertising Policy.MAP Policy
As always, thank you for your continued support of West Paw™ products.
If you have any questions, please let us know by emailing us at: AdvertisingPolicy@westpaw.com