West Paw Expands into Chinese Marketplace

Posted October 16, 2017



(Bozeman, MT, October 2017) – As part of their global expansion, U.S. Manufacturer, West Paw has partnered with Guangzhou Haiji Pet Trading Co. Ltd., owner of Chinese pet products online retailer, Epet.com, to introduce their environmentally friendly Zogoflex® dog toys to pet owners in China. West Paw’s award-winning products include Hurley®, Tux®, Jive®, Qwizl®, Toppl®, Tizzi®, and Bumi®.

Haiji is a leading distribution and sales company, providing timely training and education to retailers, as well as a wide assortment of products to enhance the lives of pets in China. With an expanding network of sales professionals and quick delivery services, Haiji provides products throughout China, covering all major retail markets.

According to the 2016 Chinese Pet Market White Paper, American Pet Products Association & Europe Economics, “The Chinese pet industry has experienced a compound growth rate of 49.1 percent from 2010 to 2016. In 2016, the overall volume of the pet consumer market reached 122 billion yuan (US$18.10 billion) with only 6 percent of the population owning pets and is estimated to exceed 200 billion yuan (US$29.67 billion) by 2020.

West Paw is thrilled to introduce Chinese pet owners to our eco-friendly pet products made by our dedicated employees in Bozeman, Montana, USA. After extensive research and site visits throughout China, we are excited to have landed on a partnership with Haiji to help us market and distribute our products. Haiji’s focus on retailer education aligns perfectly with West Paw’s commitment to innovation in toys that create joy and connection in the lives of pets and people.” - Spencer Williams, CEO and Owner, West Paw.

Haiji feels very honoured and happy to be West Paw’s partner in China. Their ideas, quality and design ranks top in pet toy category. We are very positive about their development in China, we believe that all Chinese pet parents will love it. At the same time, we are also very confident in our sales and education ability that we can support and help West Paw to develop to the No. 1 American made toy brand in China and bring more happy life to the Chinese pet owners and their lovely pets!” Mr. Yuzhen, the CEO of Haiji.

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